THE
JOURNAL

Hello, friends. It’s been quiet here in this space for the last few weeks, and I wanted to update you-dear followers. I’ve been thinking this year about my business, my brand, what I have to offer my clients, and the art that lights my soul aflame, and what I’ve ultimately decided is I want to […]

There comes a point in every small business owner’s journey that you wonder who you are meant to be, what the heart of your business represents, who your target audience is. You question your purpose, and wonder if the decisions you are making are affecting your brand positively. I’ve always wondered for an outsider looking […]

A friend of mine, Katie, recommended in terms of finding packaging materials for my brand that I consider the general feel that I want for my brand rather than focusing specifically on having my logo plastered on everything. That was really a lightbulb moment for me. When I used to think of “branding,” I thought […]