THE
JOURNAL

A friend of mine, Katie, recommended in terms of finding packaging materials for my brand that I consider the general feel that I want for my brand rather than focusing specifically on having my logo plastered on everything. That was really a lightbulb moment for me. When I used to think of “branding,” I thought […]

I have to be honest with you about something…something I’m embarrassed to admit. I am a wedding photographer who doesn’t own an album from my own wedding. Whew…it feels so good to get that out. Let me tell you why. When I was planning my own wedding, I didn’t know anything about the wedding industry as […]

I’ve been losing sleep over my packaging for months, mostly because  it’s been basically nonexistent until now. I over-thought and over-complicated my packaging up until this point. In the photography industry, there are tutorials on lighting, editing, posing, but I found there was no real “How-To” guide for packaging and collateral to match your brand. […]